Sophia Pop

Monday, July 16, 2007

Prince y Planet earth



A manera de estrategia de maketing Prince regaló su último disco Planet Earth en el diario londinense The Mail on Sunday. Todo esto ha traido mucho ruido por parte de las tiendas discográficas y es que a ellas no les tocará ni un penique si se continua con esta nueva forma de venta. Al parecer los agentes de Prince pretenderá, y están segurísmos que lo logran, recuperar lo invertido en las decenas de conciertos que brindará por esas zonas británicas. Sin embargo discotiendas más inteligente se han puesto las pilas y decidieron vender el diario plus el Planet Earth. Una de ellas es la cadena de tiendas HMV que, tras criticar la medida, ha optado por el pragmatismo y está vendiendo "The Mail on Sunday" en los aproximadamente 400 establecimientos con que cuenta en todo el país. Por otro lado, en esta nueva campaña instaurada por Prince se vé una forma de ganarle a la piratería, y con tanto iTune y Download free por internet ya no es dificil obtener un album completo de tu artista favorito. La única forma de que los autores, cantantes y demás puedan ganar es en el espectáculo que puedan brindar y en las alianzas que establescan con otros medios como se hizo con el diario The Mail on Sunday quien pagó los derechos y gastos que competen al lanzamiento del disco. Escuchen los sagrados 30 segundos que da Prince en Guitar.

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